Braze integration for AI agents
Braze is a customer engagement platform used by apps, retailers and fintechs for personalized campaigns and journeys across push, email, SMS, WhatsApp and in-app messages. The agent looks up segments, campaigns and metrics and updates user attributes through the Braze REST API, available in iTeam's app catalog.
What AI agents do with Braze
Weekly read of the journeys
The agent tracks conversion, unsubscribes and deliverability for each Canvas and points out the steps where users drop off. The CRM team gets hypotheses for adjustments.
Attributes that come from the conversation
When a customer tells support they moved to a new city or no longer want promotions, the agent updates the attribute or preference in Braze. The next campaigns already respect it.
A segment proposed from a question
The manager asks for an audience of customers who bought twice and went quiet 60 days ago, and the agent builds the filter and shows the estimated size. The segment is created after review.
A check before the send
Before a large campaign, the agent reviews variables, links, send times and the control group and points out errors. The send itself stays with the CRM team.
Connect Braze once. The agents use it within your rules.
- In the app catalogAvailable in the iTeam app catalog, with the app’s own login and permissions per agent.
- Each agent gets the right accessYou decide what each agent can read or do in Braze, by area and by person.
- Human approval where it mattersSensitive actions wait until someone with the authority approves them.
- A trail and a cost for every actionWho asked, what the agent did in Braze and what it cost, all on record.
Ready-made AI teams for this work
Social media team
A month of post ideas, drafts in your brand voice and answers to comments, all approved by you before they go live.
SEO content team
Keyword research, briefs, drafts and updates to old posts, based on what people search and what Search Console shows.
Campaigns and e-mail team
Segments, e-mail flows and ads built from your customer data, with a report on what each campaign actually returned.
Questions about Braze and AI agents
Does iTeam integrate with Braze?
Yes. Braze is available in iTeam's app catalog, using a REST API key with the permissions you choose.
Can the agent send campaigns?
Only if you allow it, and with approval. The most common use is analysis, preparing segments and updating attributes.
Is user data protected?
The Braze key is kept in iTeam's vault with restricted permissions, and every call the agent makes is logged.
