LinkedIn Ads API: campaigns, reports and leads with AI agents
The LinkedIn Marketing API gives access to ad accounts, campaigns, metrics and lead forms. B2B advertisers and agencies use it for reporting and media automation. Access requires an app approved in LinkedIn's marketing developer program.
What the LinkedIn Ads API offers
Accounts and campaigns
Query and manage campaign groups, campaigns and creatives.
Reports
Read impressions, clicks, spend and conversions.
Audiences
Manage matched audiences and targeting.
Lead Gen Forms
Read leads from native forms.
Conversions
Send server-side conversions, depending on access.
How to access the LinkedIn Ads API
- For partners and customersOAuth 2.0 with an app in the LinkedIn developer portal, approved for the marketing products, and a user with access to the ad account.
- Access depends on LinkedIn's approval.
- Budget and campaign creation need human approval.
- Lead data is personal data: follow your data-protection law, such as GDPR.
Official documentation: learn.microsoft.com/linkedin/marketing
What an iTeam agent does with the LinkedIn Ads API
B2B lead handled right away
The form lead goes to the agent, which checks the company and passes it to the SDR.
B2B media status
The agent sends spend and cost per lead by campaign, compared with the previous week.
Target account list
The agent updates the audience with the priority accounts from the CRM.
Tired creative
The agent flags ads with falling CTR and suggests a swap.
From the credential to the agent at work, with approval
Request access to the Marketing API
Create the app in the LinkedIn developer portal and request access to the marketing products.
Register the credential in the iTeam vault
The LinkedIn Ads credential stays in the iTeam vault, out of prompts and spreadsheets. Each agent gets only the actions it needs (read reports, read leads), and anything that writes data goes through approval.
Test with human approval
Before release, ask for the week's spend and compare it with Campaign Manager. In the first weeks, write actions stay under approval and everything is in the audit trail.
Ready-made AI teams for this work
Social media team
A month of post ideas, drafts in your brand voice and answers to comments, all approved by you before they go live.
SEO content team
Keyword research, briefs, drafts and updates to old posts, based on what people search and what Search Console shows.
Campaigns and e-mail team
Segments, e-mail flows and ads built from your customer data, with a report on what each campaign actually returned.
Questions about the LinkedIn Ads API
Is the LinkedIn Ads API free?
The API does not charge for usage, but the app needs approval. What you pay for is the media.
Do I need to write code to use the LinkedIn Ads API with iTeam?
Not necessarily. iTeam's HTTP tool learns the endpoints of the LinkedIn Ads API from its documentation, and the deployment team sets up credentials, permissions and the process. Your team validates the result.
Do I need approval from LinkedIn?
Yes, the marketing products require an access request. The iTeam deployment team guides you through the process.
