RD Station Marketing API: What You Can Do and How to Use It with AI Agents
RD Station Marketing is a Brazilian marketing automation platform. Its API lets you create and update contacts, register conversion events and read funnel and segment information. Marketing and sales teams in Brazil use it to connect their website, CRM and customer service to marketing automation. Access is through an app with OAuth 2.0 or an API key for events.
What the RD Station Marketing API offers
Contacts
Create, update and look up contacts and custom fields.
Conversion events
Register conversions and events coming from other systems.
Funnel
A contact's funnel stage and the opportunity flag.
Segments
Look up segments and their contacts.
Webhooks
Notices of conversions and opportunity changes.
How to access the RD Station Marketing API
- With your company’s credentialsOAuth 2.0 with an app created in the RD Station App Store. For sending conversions, there is also an API key generated in the account.
- There are request limits that vary by plan and endpoint.
- Record the legal basis and consent for each contact (Brazil's LGPD data-protection law).
- Avoid creating too many custom fields: align with marketing.
Official documentation: developers.rdstation.com
What an iTeam agent does with the RD Station Marketing API
Conversation becomes a conversion
Leads handled by the agent on WhatsApp are recorded in RD Station as conversions, with source and interest.
Hot lead to sales
When a contact reaches the agreed profile and interest, the agent flags it as an opportunity and alerts the salesperson with a summary.
Clean list
The agent points out duplicate contacts or invalid email addresses before campaigns.
Campaign results
After a campaign, the manager receives conversions, opportunities generated and a comparison with the previous one.
From the credential to the agent at work, with approval
Create the app or the key
In RD Station, authorize the integration's OAuth app or generate the API key for conversions.
Register it in the iTeam vault
Credentials stay in the vault. You define which fields the agent may update and when it may flag an opportunity.
Test with internal contacts
Validate events with test contacts and check them in RD Station before opening to real leads.
Ready-made AI teams that use RD Station Marketing
Questions about the RD Station Marketing API
Is the RD Station Marketing API free?
API access comes with the RD Station Marketing plans, with features and limits that vary by plan. Check yours.
Do I need to write code to use the RD Station Marketing API with iTeam?
No. The deployment team connects the account and sets up the events and funnel rules.
Does it work together with RD Station CRM?
Yes. The two can be connected, each with its own credential, and the agent keeps the data aligned.
