Mautic API: What You Can Do and How to Use It with AI Agents
Mautic is an open-source marketing automation tool, usually installed on the company's own server. Its REST API lets you manage contacts, segments, campaigns, emails and forms. Companies that prefer to control their own marketing infrastructure use it.
What the Mautic API offers
Contacts
Create, update, score and review the history of contacts.
Segments
Contact lists and adding or removing members.
Campaigns
Look up campaigns and add contacts.
Emails
Templates and sending email to contacts or segments.
Forms
Forms and the submissions received.
Webhooks
Events such as contact created, form submitted or email opened.
How to access the Mautic API
- With your company’s credentialsThe API must be enabled in the Mautic settings and accepts OAuth 2.0 or basic authentication, depending on how the installation is configured.
- On a self-hosted install, keep Mautic updated and served over HTTPS.
- Record consent and unsubscribes for contacts (GDPR or your local data-protection law).
- Bulk sends should go through approval.
Official documentation: developer.mautic.org
What an iTeam agent does with the Mautic API
Conversation feeds the score
Interests the agent identifies in conversations update the contact's fields and score in Mautic.
Right lead, right campaign
After qualification, the agent adds the contact to the right nurture segment or campaign.
Form with a fast reply
When a form comes in, the agent makes first contact and records the result in the history.
Healthy database
The agent points out inactive, unconsented or duplicate contacts for cleanup.
From the credential to the agent at work, with approval
Enable the API in Mautic
In the settings, turn on the API and create the OAuth credentials or an integration user.
Register it in the iTeam vault
Credentials stay in the vault. The agent updates contacts and segments, and bulk sends require approval.
Test on an internal segment
Validate fields and campaigns with internal contacts before using the real database.
Ready-made AI teams for this work
Social media team
A month of post ideas, drafts in your brand voice and answers to comments, all approved by you before they go live.
SEO content team
Keyword research, briefs, drafts and updates to old posts, based on what people search and what Search Console shows.
Campaigns and e-mail team
Segments, e-mail flows and ads built from your customer data, with a report on what each campaign actually returned.
Questions about the Mautic API
Is the Mautic API free?
Mautic is open source and the API comes with it. The cost is the infrastructure it runs on or the hosting service you pay for.
Do I need to write code to use the Mautic API with iTeam?
Not necessarily. iTeam reads the documentation and the deployment team sets up the connection to your installation.
Does it work with Mautic hosted by a third party?
Yes, as long as the API is enabled and reachable.
