Google Business Profile integration: AI agents for reviews and locations
Google Business Profile is the business listing that appears in Google Search and Maps, with address, hours, photos, reviews and messages. The agent uses the public Google Business Profile API, which Google enables for the company's account, to read and reply to reviews and to update listing details with approval.
What AI agents do with Google Business Profile
A reply to every review
The agent answers positive reviews in the brand's tone and drafts replies to negative ones for the location manager to approve.
Chains with many locations
For companies with many stores or clinics, the agent checks that the hours, phone and address of each listing match the official records and corrects them with approval.
What customers complain about
Every month the agent groups review themes by location, such as wait time, price or service, and sends them to operations.
Holidays and special hours
Before holidays, the agent updates special hours for every location, so customers do not show up at a closed door.
Connect Google Business Profile once. The agents use it within your rules.
- Through the APIConnected through the app’s API: iTeam learns the endpoints from the documentation and the scope is confirmed in the diagnosis.
- Each agent gets the right accessYou decide what each agent can read or do in Google Business Profile, by area and by person.
- Human approval where it mattersSensitive actions wait until someone with the authority approves them.
- A trail and a cost for every actionWho asked, what the agent did in Google Business Profile and what it cost, all on record.
Ready-made AI teams for this work
Social media team
A month of post ideas, drafts in your brand voice and answers to comments, all approved by you before they go live.
SEO content team
Keyword research, briefs, drafts and updates to old posts, based on what people search and what Search Console shows.
Campaigns and e-mail team
Segments, e-mail flows and ads built from your customer data, with a report on what each campaign actually returned.
Often used together with Google Business Profile
Questions about Google Business Profile and AI agents
Does iTeam integrate with Google Business Profile?
Yes. iTeam connects through the Google Business Profile API, which Google enables for the company's account after an access request.
Can the agent change a store's address?
Only with approval. Changes to listing data go through the person responsible for the location and are recorded in the audit trail.
Does it work for dozens of locations?
Yes. The agent works by group of locations, and each manager can approve only their own.
