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B2b saas · Validated Circle

Cut churn from 4% to 2% a month

Spot at-risk accounts 30-60 days before they cancel and act with HubSpot and Gmail to bring monthly churn down.

Works with:HubSpotGmailYour system (MCP or API)

These are examples. Connect the tool your company already uses for the same job, your own system, or any other app through MCP or API.

Needs

  • CRMHubSpot, Pipedrive, RD Station, Salesforce or your own system (MCP or API)
  • E-mailGmail, Outlook, your company e-mail or your own system (MCP or API)

The problem and the goal

Problem: churn is only discovered when the customer cancels (4% monthly). Goal: see risk 30-60 days before the cancel and act on it. Indicator: monthly churn rate and number of at-risk accounts caught early.

This team surfaces risk before the customer cancels: ChurnRadar builds a weekly health score for every account from HubSpot, your help desk and product analytics, and ranks the accounts at risk with the reason why. SavePlay drafts the outreach for each at-risk account and a save plan for the ones that answer, while RenewalWatch warns 60 and 30 days before each renewal and ChurnPostmortem reports monthly on why accounts left and which pattern repeats.

The team in this Circle

v032
Churn Radaron a schedule

Weekly health score for every account, with the accounts at risk ranked and why

Needs: HubSpot or the product analytics tool, help desk (Zendesk, Intercom) or HubSpot tickets

v108
Save Play

Drafts the outreach for each at-risk account and a save plan for the ones that answer

Needs: CS lead shares call notes or the team logs them in HubSpot

v011
Renewal Watchon a schedule

Warns 60 and 30 days before each renewal and reports what changed in the account

v117
Churn Postmortemon a schedule

Monthly report on why accounts left and which pattern repeats

Questions

Cut churn from 4% to 2% a month

How do I know which customers will cancel before they do?

The team combines HubSpot, help desk and product analytics signals into a weekly health score per account, with at-risk accounts ranked and the reason behind each alert.

What happens when an account is flagged as at risk?

SavePlay drafts the outreach for each at-risk account and a save plan for the ones that respond. Your CS lead shares call notes or the team logs them in HubSpot so the plan has full context.

Can you guarantee churn will drop to 2% a month?

No. The team is built to catch risk 30-60 days early and support your CS team's action; results depend on execution and each account's situation.

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