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B2b saas · Validated Circle

Cut churn before customers cancel

Spot at-risk accounts weeks before they cancel and act with HubSpot, Google Sheets and Stripe to keep customers.

Works with:HubSpotGoogle SheetsStripeYour system (MCP or API)

These are examples. Connect the tool your company already uses for the same job, or your own system through MCP or API.

The problem and the goal

Problem: 4% monthly churn, and the first signal is the cancellation itself. Goal: catch at-risk accounts weeks earlier and act before they ask to leave. Indicator: monthly churn rate (4% today, target to set with you) and the share of at-risk accounts saved.

This team flags at-risk accounts weeks before the cancellation, combining product usage, tickets and billing data. ChurnRadar sends a weekly risk list ranked by revenue at risk using HubSpot and Google Sheets; SavePlaybook turns each account into a concrete save action for the owner; ChurnWhy reads the accounts that actually cancelled every month with billing data from Stripe; and HealthScore keeps a live health score per account.

The team in this Circle

v032
Churn Radaron a schedule

Sends a weekly risk list of accounts with falling usage, no login, or open tickets, ranked by revenue at risk

Needs: your product analytics API (Mixpanel, Amplitude, PostHog) or the events table, HubSpot or Pipedrive

v086
Save Playbook

Turns each at-risk account into a concrete save action for the owner: who to call, what to say, what to offer

Needs: HubSpot or Pipedrive notes and tickets, the CS owner per account

v084
Churn Whyon a schedule

Every month, reads the accounts that actually cancelled and reports the real reasons and patterns

Needs: HubSpot or Pipedrive, plus your billing tool, Stripe or your billing system

v003
Health Score

Keeps a live health score per account so the team sees risk before it becomes a cancellation

Needs: a 30-minute session with your CS lead, Google Sheets or HubSpot properties

Questions

Cut churn before customers cancel

How do I know which customers are about to cancel?

The team watches signals like falling usage, no logins and open tickets, and combines them with your HubSpot history to build a weekly risk list ranked by revenue.

Do I need to replace my CRM or billing tool?

No. The team connects to what you already use, such as HubSpot, Google Sheets and Stripe, and works on your existing data.

Can I find out why customers cancel?

ChurnWhy reads the accounts that cancelled each month and reports the observed reasons and patterns to guide retention work.

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